Off-line Campaign Marketing Manager
BARCELONA (BARCELONA)
: Edreams
: eDreams ODIGEO , the world?s largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability with more than 14 million customers in 43 countries worldwide is looking for an Off-Line Campaign Marketing Manager to join our Marketing team based in Barcelona.
We are looking for someone who will be responsible for developing marketing campaigns for off-line channels such as TV, print, outdoor and others for eDreams ODIGEO brands (eDreams, Opodo, GoVoyages, Travelink and Liligo).
His/her main responsibilities will be:
Develop the off-line marketing campaigns. Research customer needs, identify customer insights, brief the creative agency, lead and develop together with the creative agency the campaign idea and the creative executions.
Propose and manage the integrated communication planning, and buy directly or via the media agency the necessary media spaces
Propose and implement a robust tracking plan. Results must be quantitatively assessed across channels, and cross-channel impacts. Ultimate goal is to assess ROI of off-line investments, researching collecting and analysing internal and external data.
Daily management of campaigns including budget management, buy optimization, traffic coordination and analysis. Includes coordinate creative traffic, rotations and testing.
Desired skills and experience:
Bachelor?s degree in business, marketing, advertising or related field required.
4+ years in offline marketing, working with digital or TV marketing analysis.
Must have hands-on experience of developing marketing campaigns from scratch; also must have media planning experience. Media buying experience welcome but not mandatory.
Previous experience measuring television results in a DR or drive to web environment is welcome.
Experience working for consumer internet brands with similar conversion models is welcome.
Strong written and verbal communication an...
: LABORAL INDIFERENT
: 0
: 0
: 0
31/08/2014
Vull saber-ne més