Head of Social Media EU
BARCELONA (BARCELONA)
: Vistaprint
: Are you a passionate Social Media expert, with the ability to influence and drive change? This is a ground-breaking opportunity for a talented and experienced marketing professional to make a tangible impact on a global social media strategy for a world-class customer-centric ecommerce organization!
As Head of Social Media EU in Vistaprint, you will shape and implement Vistaprint?s integrated global social media strategy including platform selection & management, editorial content strategy, existing follower engagement and new follower acquisition. You will lead the relationship with the other business functions including Customer Service, PR, Brand, Content, User Experience, Analytics, SEO, HR and other marketing channels to ensure that Social Media is appropriately positioned within Vistaprint?s global European strategy.
In this role, you will:
Developing, owning and gaining senior stakeholder approval of the European Social Media roadmap, ensuring effective prioritization of resources and budget to deliver business needs.
Working cross functionally to define the key earned Social Media success metrics and select and implement the appropriate measurement tools and reporting and analysis processes.
Overseeing the editorial calendar for unique content pushed across all social platforms across Europe. Partner with the Brand, Content, Creative and PR teams to ensure regular development of high quality content and implement appropriate editorial approval processes.
Understanding the nuances of Vistaprint?s B2B and B2C audience base and develop distinct approaches in order to cater appropriately for both.
Managing the relationship with existing third party technology partners and source new providers to enhance Vistaprint?s social capabilities.
Managing a team of at least one direct report as well as leading a cross functional social media working group.
In return you will bring:
Minimum 5 years of professional marketing experienc
: LABORAL INDIFERENT
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04/08/2013
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